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CIRCA presents VideoVirus by AA Bronson and General Idea. A reimagining of the historic Imagevirus for a global audience, the iconic artwork comes to life in a hypnotic video animation that virally transmits their activist message across billboards around the globe throughout December 2021 with Queercircle as social partner.
From Imagevirus’ original intention of rendering visible an ignored crisis, today’s VideoVirus colourfully heralds our progress toward the eradication of AIDS, with CIRCA’s global presentation amplifying the commitment by international health organisations to achieve zero new HIV transmissions by 2030.
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Public Art Fund, Spectacolor Lightboard, Judite Dos Santos (CIRCA 1989)
“General Idea first developed the concept of viral images in the early 1970s. In the mid-80s that work became prophetically and tragically true, with the appearance of the HIV virus. In 1987 we exhibited our first AIDS painting and papered lower Manhattan with AIDS posters in the hope of making the image indeed viral. Thirty-five years later, and marking the 40th anniversary of AIDS first being recorded, I am honoured to join the CIRCA platform with this reimagined ‘VideoVirus.’ General Idea’s VideoVirus replicates the spread of HIV to the four corners of the world; it expands General Idea’s signature theme of ‘image as virus’ for a global audience.”
– AA Bronson
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General Idea, AIDS
(A Project for the Public
Art Fund, Inc.) 1989 -
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Born 1946, in Vancouver, Canada, AA Bronson currently lives and works in Berlin, Germany. Since 1995, he has worked and exhibited as a solo artist, often collaborating with younger generations of artists. From 2004 to 2010, he was the Director of Printed Matter, Inc. in New York, founding the annual NY Art Book Fair in 2005. In 2009 he co-founded the Institute for Art, Religion and Social Justice at Union Theological Seminary in New York City. In 2013 he was the founding Director of Printed Matter‘s LA Art Book Fair.
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General Idea, a collaboration between AA Bronson, Felix Partz and Jorge Zontal, began in Toronto in 1969. The group’s transgressive concepts and provocative imagery challenged social power structures and traditional modes of artistic creation in ever-shifting ways until Partz and Zontal’s untimely deaths from AIDS-related causes in 1994.
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